{"product_id":"novia-persian-multi-rug","title":"Novia Persian Multi Rug","description":"\u003cp class=\"n6owBd awi2gc\" data-sfc-root=\"ep\" data-hveid=\"CAAIDhAA\" data-complete=\"true\" data-processed=\"true\"\u003eTransform your living space with the strikingly versatile \u003cspan class=\"rQesXe MPyX\"\u003eNovia Rug Collection\u003c\/span\u003e. Known for its sprawling variety of distinct design styles, the Novia range delivers an eclectic mix of pattern and colour. Whether you are looking for bold geometric arrangements, fluid abstract art prints, or beautifully faded traditional Persian medallions, this collection acts as the perfect structural baseline to bring your modern interior theme together.\u003c\/p\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIDhAA\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIDxAA\" data-complete=\"true\" data-processed=\"true\"\u003eEach rug is machine-woven from premium \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\"\u003e100% heat-set polypropylene\u003c\/strong\u003e. This choice of high-grade fibre provides a wonderfully soft and warm finish underfoot while maintaining the rugged resilience needed for high-traffic rooms. Designed for the modern home, these rugs offer a mid-height pile that feels luxurious without sacrificing ease of maintenance.\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size: 16px; font-weight: bold; margin-top: 15px; margin-bottom: 8px;\"\u003eTechnical Specs:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMachine Woven Construction\u003c\/li\u003e\n\u003cli\u003e100% Polypropylene Material\u003c\/li\u003e\n\u003cli\u003eJute Backing\u003c\/li\u003e\n\u003cli\u003eMoroccan Style\u003c\/li\u003e\n\u003cli\u003eCut Pile\u003c\/li\u003e\n\u003cli\u003e0.9cm Pile Height\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEasy cleaning\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asiatic","offers":[{"title":"120x170cm","offer_id":58181499683198,"sku":"NOVA120170NV24","price":73.44,"currency_code":"GBP","in_stock":true},{"title":"160x230cm","offer_id":58181499715966,"sku":"NOVA160230NV24","price":132.48,"currency_code":"GBP","in_stock":true},{"title":"200x290cm","offer_id":58181499748734,"sku":"NOVA200290NV24","price":208.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1020\/1337\/0750\/files\/nova_nv24_white_multi_rug_sq_08627aa5-a5ed-4911-8db3-61b95437c5e4.png?v=1791655141","url":"https:\/\/alvorugs.co.uk\/products\/novia-persian-multi-rug","provider":"Alvo Rugs","version":"1.0","type":"link"}